카페베네와 스타벅스 비교분석

소개글

카페베네와 스타벅스의 비교를 통한 비교입니다.
자세한 멘트는 달지 않았습니다.

목차

1. 회사소개
2. 단순분석
3. 심층분석
4. 결말

본문내용

1.1 Introduction - STARBUCKS
1971 Starbucks opens first store
1982 Howard Schultz joins Starbucks
1996 Opens stores in: Japan
- First store outside of North America
Total stores: 1,015
1999 Opens stores in: China, Kuwait, Lebanon
and South Korea. Total stores: 2,498
2012 Total stores: 17,651 (as of July 1, 2012)
Over5 00 stores in Korea(6th in the world)

Mission
To inspire and nurture the human spirit
- one person, one cup and one neighbor
at a time

History

CEO

Howard Schultz
Applied “Italian Espresso Bar”

2008 Caffe Bene opens first store
- MOU with SidusQ
- Starts “Star marketing”
2009 Starts to PPL, Gets Famous
Opens 50 stores

<중 략>

S-T
C-T
S-NP(20)
C-NP(0.7)
Annual Turnover and Net Profit
(Million Dollars)
(Financial Supervisory Service of Korea.)

기업내부적 배경
시장배경

참고 자료

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