마케팅 데이터 베이스

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MARKETING DATA BASE

목차

The information is collected in three key categories

The MARKET SEGMENT code
The SOURCE code
The CHANNEL code

본문내용

Market Segment codes are linked directly to the rate a customer is paying. An example would be if a customer paid our local corporate rate, their reservation would be given a market code CL (Corporate Local). As well as placing a market code we also track the Geographical origin of this guest. This means we can pin point where our customers live.

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