[경영]Wal-mart international

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Wal-Mart, the U.S. retailing giant; legal and labor differences in Europe threatened the firm`s decentralized, entrepreneurial culture.

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Just as an individual must culturally adapt to new circumstances when living and working as an expatriate in a foreign county, so must an expatriate business adapt its own internal and national culture to local customs. True, there is often a dialogue between firm and locality, as, to take just one example, China`s rising popular consumerism has been facilitated by substantial shifts in common Chinese cultural notions and expectations of the consumer, creating a more responsive atmosphere to the encroachment of foreign retail firms into that nation. (Cultures of Consumption, 2003)
But despite such shifts in national environments over time, when first coming to a nation, all international businesses must still initially accommodate some adaptation to the local cultures and economic climates and circumstances, as well as bring their own unique business skills and aptitudes to a particular nation.

Accessibility of resources and multinational risk pooling
For example, in the case of Wal-Mart, the U.S. retailing giant; legal and labor differences in Europe threatened the firm`s decentralized, entrepreneurial culture. True, an American retailer’s unique marketing strategy can sometimes work in a favorable economic climate, particularly a unique historical or cultural shift--The Shop Rite supermarket company`s strategy, like that of America`s mighty Wal-Mart, was traditionally designed “to pile high, sell cheap and keep opening new stores.”

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