Walmart 월마트 기업분석
- 최초 등록일
- 2010.01.21
- 최종 저작일
- 2009.12
- 3페이지/ MS 워드
- 가격 2,000원
소개글
월마트에 관한 영문 에세이입니다.
미국 친구가 감수하였기 때문에 문법상 하자는 없습니다.
A+을 받은 내용에 충실한 에세이, 레포트 입니다.
목차
Reaearch paper on Walmart
BORROWING FROM THE K-MART BUSINESS PHILOSOPHY:
WAL-MART’S HR POLICIES:
HOW IT HAS CHANGED: THE COSTS OF DOING BUSINESS:
본문내용
The founder of the Wal-Mart chain, Sam Walton was born in March 1918 in the town of Kingfisher, Oklahoma. Graduating from the University of Missouri, Sam enlisted in the Army for the World War II effort. Upon his return, Sam worked for a while at the J.C. Penney group of stores. He began to realize that opportunities existed in the large scale discount retailing business (nickel and dime stores). The idea and business philosophy of Wal-Mart borrowed from the nickel and dime stores of earlier times, and consisted of getting National Brands in bulk at a discount based on volume purchases; the company would then stamp its mark and resell the goods at a slight markup, this rate being however less than the other competing Mom and Pop stores across the USA. This philosophy was so successful that it has eventually led to Wal-Mart`s becoming the single largest private employer across the USA.
Sam Walton opened his first Wal-Mart store in 1962 in Arkansas, specializing in name-brands at low prices. The chain of Wal-Mart stores eventually sprang up all across rural America. Wal-Mart went public in 1970. A decentralized distribution system spurred further growth in the 1980s. By 1991, Wal-Mart was the largest U.S. retailer with 1,700 stores. The company is today Number One in the list of Fortune 500 firms and the Walton family is one of the richest on the planet, surpassing even Bill Gates, with a worth of US$ 65 Billlion.
참고 자료
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