nestle
- 최초 등록일
- 2014.04.12
- 최종 저작일
- 2013.05
- 41페이지/ MS 파워포인트
- 가격 5,000원
소개글
마케팅리서치,네슬레분석,리서치디자인,SPSS분석,솔루션
목차
1. Introduction
2. Research object
3. Hypothesis
4. Research design
5. Research results
6. SPSS analysis
7. Solution
본문내용
Our focus is to figure out the reason why Even though Nestle Korea entered the coffee mix market earlier than Nam yang, Nestle Korea has lost its market share as soon as Nam yang entered the market. Research customers' awareness of nestle and satisfaction through a product of nestle called Nescafe. Compare the marketing strategy and the effect between Nestle Korea and Nam yang. OUR HYPOTHESIS
There will be a relationship between market share and brand image There will be a relationship between market share and product taste Marketing strategy will affect to market share
① Exploratory research secondary data focus group interview (qualitative research) ② Descriptive Research Questionnaire (Quantitative Research) RESEARCH DESIGN
참고 자료
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