닌텐도_마케팅전략

소개글

게임산업의 선두주자였던 닌텐도의 몰락과 회생 그리고 성공, 닌텐도의 마케팅 분석

목차

Introduction

Crisis of Nintendo

Market Environment analysis

SWOT analysis

STP strategy

4P mix

Strategic Products of Nintendo

Outcomes of Nintendo

본문내용

Nintendo Co., Ltd.
Multinational corporation located in Kyoto, Japan.
Founded on September 23, 1889 by Fusajiro Yamauchi.
Company capitalized at 10,065,400,000 (Yen).
As of October 18, 2010, Nintendo has sold over
565 million hardware units and 3.4 billion software units.
INTRODUCTION

Nintendo Started with playing card,
Then moved to Toy business
INTRODUCTION

Nintendo Hit the jack-pot in 1980s
70 %
90 %
Market Share
INTRODUCTION

During 1990s, they began to be Shrunken.
In the early 2000, their market share Down to 16%.
50 %
25 %
16 %
Getting Down
INTRODUCTION

Crisis of Nintendo

Failure of business Diversification (1962)
Return to amusement industry
Ex. (ultra hand,
laser-clay shooting system)

참고 자료

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