Columbia Univ Applied Analytics Storytelling with Data Brief Proposal

목차

1. Introduction (Description/Background)
2. Opportunity
3. Rationale
4. Cost Analysis
5. Assessment
6. Conclusion

본문내용

Introduction (Description/Background)

Our company, Amazon.com, Inc.1), has gained the large amount of the customer data in grocery segment by acquiring Whole Foods. The purpose is to customize the grocery shopping experience to each individual user (i.e., upselling), and to discover other opportunities. To achieve this goal, Amazon must utilize analytics to process the data and gain insights.

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