파리바게뜨 이미지 마케팅(영)

소개글

파리바게뜨의 이미지마케팅 분석 자료입니다.
발표자료로 이용한 자료입니다.

목차

1. Instruction

2. Market Analysis

3. SWOT Analysis

4. STP Analysis

5. 4P Analysis

6. Image Marketing

본문내용

SW0T Analysis

STP Analysis
Demographic segmentation
Geographical segmentation
The capital reigion
An area many people passing by

STP Analysis
Baked freshness, fresh aroma of freshly baked bread product, such as positioning of the product’s property.
Using appropriate BI, in various packaging materials and containers.
Segmentation & Targeting

4P Analysis

Image Marketing

참고 자료

http://www.youtube.com/watch?v=XIBavMQZ5lo&feature=fvsr