THE CHANGES IN CONSUMERS’ SPENDING BEHAVIOR DUE TO THE DIGITALIZATION OF PAYMENT METHODS: THE MODERATING ROLE OF ADOPTION
(주)코리아스칼라
- 최초 등록일
- 2023.07.17
- 최종 저작일
- 2023.07
- 5페이지/ 어도비 PDF
- 가격 4,000원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : Hyung Gyoun Byun, Wooju Kim, Jeonghan Hong
영어 초록
This study examines the impact of digital payment methods on consumer spending, highlighting adoption's moderating role. A two-phase approach, involving 741 survey participants and 166,151 customer records, reveals that digital payments increase willingness to pay and total spending compared to credit cards. Adoption plays a pivotal role, with simple payment users showing significantly higher credit card usage than non-users.
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