THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL
(주)코리아스칼라
- 최초 등록일
- 2023.08.28
- 최종 저작일
- 2023.07
- 22페이지/ 어도비 PDF
- 가격 5,800원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : Minh Ngoc Nguyen, Antonio Lau
영어 초록
Food waste is a major sustainable development problem in the world, and the promotion of ugly food may help address this issue. According to cue utilization theory and the VAB model, the primary purpose of this research is to investigate the role of green packaging in ugly food with multiple internal and external cues. A conceptual model with eight hypotheses are proposed. Conclusion, contributions of study and research limitations are finally shown.
참고 자료
없음
"Global Marketing Conference"의 다른 논문
더보기 (5/10)