A POST-PANDEMIC LOOK AT TOURISTS’ PERCEIVED COOLNESS OF A LOCATION AND REVISIT INTENTION THROUGH DESTINATION SERVICE QUALITY AND MOBILE APP USE
(주)코리아스칼라
- 최초 등록일
- 2023.07.31
- 최종 저작일
- 2023.07
- 4페이지/ 어도비 PDF
- 가격 3,000원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : Corey Allen Ross, Jong-Kuk Shin
영어 초록
With the pandemic of the early 2020s coming to a close, city politicians and planners around the world seek to bring in more tourists and entrepreneurs to assist their local businesses and domestic economies in the return to pre-pandemic levels. There exists a myriad of ways city officials attempt to attract visitors from festivals and fireworks displays to citywide initiatives and awareness programs. This study takes a look at a destination’s perceived coolness, how it is manifested through destination service quality and tourist app use, and how it affects an individual’s revisit intention based on structural and interpersonal constraints.
참고 자료
없음
"Global Marketing Conference"의 다른 논문
더보기 (5/10)