축제의 지각된 환경단서가 방문객 만족과 충성도에 미치는 영향 - 대전시 와우 키즈 페스티벌을 중심으로
(주)학지사
- 최초 등록일
- 2015.04.08
- 최종 저작일
- 2011.06
- 16페이지/
어도비 PDF
- 가격 4,500원
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서지정보
ㆍ발행기관 : 한국관광서비스학회
ㆍ수록지정보 : 관광서비스연구 / 11권 / 1호
ㆍ저자명 : 이민순, 조태영
목차
I. 서론
II. 이론적 배경
1. 축제의 환경단서
2. 방문객 만족
3. 충성도
III. 조사 설계 및 분석 방법
1. 연구모형
2. 가설 설정
3. 측정도구의 구성
4. 자료수집 및 분석방법
IV. 실증분석 결과
1. 표본의 일반적인 특성
2. 측정도구의 신뢰도 및 타당성
3. 가설검증
V. 결론
참고문헌
ABSTRACT
영어 초록
The purpose of the study is to find how factors of the festival environment cue affect visitor's satisfaction and loyalty through Wow Kid's Festival of Daejeon City, and offers the material for successful children festival program.
The results of the study are as follows; Firstly, the contents of the festival is show a significant effect on satisfaction in festival , also the factors of the contents and public relation of the festival are a significant effect on satisfaction in image of visitor's satisfaction.
Secondly, in the examination of the festival environment cue influence over the loyalty, the follow-up behavior attitude , accessibility is show a significant effect on re-visition. also accessibility and public relation of the festival are effective factors on the information transfer by the mouth of the visitors. Thirdly, as the result of the analysis on the 2 factors of the satisfaction. such as, satisfaction in festival ,satisfaction in image are effective on re-visitation and the information transfer by the mouth of the visitors. Fourth, the contents of the festival, accessibility and public relation of the festival which are effective on visitor's satisfaction and loyalty. and it shows the organization which hold kid's festival that are necessary to consider these results to achieve it's original objects.
참고 자료
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