ECCO A/S - GLOBAL VALUE CHAIN MANAGEMENT

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"ECCO A/S - GLOBAL VALUE CHAIN MANAGEMENT"에 대한 내용입니다.

목차

Q1. Footwear Industry
Q1. Porter’s 5 forces model
Q1. Changes in the industry
Q1. Positioning

Q2. ECCO’s Value Chain
Q2. Consistency with industry drivers

Q3. Value chain of ECCO
Q3. Economic factors - Pro
Q3. Economic factors - Con
Q3. Strategic factors - Pro
Q3. Value chain of ECCO

Q4. Inside-out or Outside-in
Q4. Inside-out strategy
Q4. Implications of Inside-out strategy
Q4. Marketing Efforts

Q5. Ownership structure of ECCO
Q5. Implications of family ownership
Q5. Alternative

본문내용

Q1. Footwear Industry
Footwear Industry
Two segmentation
Athletic (Nike and Adidas)
Lifestyle Casual (Clarks & ECCO)

ECCO
Committed to providing design and comfort in perfect fitted pleasant shoe
R&D to provide high quality and sustainable practices
USP: distribution and customization of product through design
Major competitors: Timberland, Clarks, GEOX
Competitors: “brand marketers”

Q1. Porter’s 5 forces model
Industry Attractiveness
Unfavorable to enter
Moderate bargaining power
High threat of substitutes
High rivalry among competitors

참고 자료

Annual reports for 9,199 International Companies. AnnualReports.com. (n.d.). Retrieved
December 11, 2022, from https://www.annualreports.com/HostedData...
Indeed Editorial Team. (2021, November 25). Inside-out vs. outside-in strategy: Benefits and differences. indeed. Retrieved December 8, 2022, from https://www.indeed.com/career-advice/career-development/inside-out-vs-outside-in-strategy
SGMA: Sneakers prices steady in 2003; athletic outperforms total footwear business: SGB
Media Online. SGB Media Online | Active Lifestyle Market B2B Information. (2004, March 26). Retrieved December 11, 2022, from https://sgbonline.com/sgma-sneakers-prices-steady-in-2003-athletic-outperforms-total-footwear-business/
Shop stylish and comfortable ECCO shoes now: ECCO®. ECCO® Shoes - Official Online
Store | ECCO USA. (n.d.). Retrieved December 11, 2022, from https://us.ecco.com/
Yumpu.com. (n.d.). 2003 was important transitional year for US Apparel & Footwear
Industry. yumpu.com. Retrieved December 11, 2022, from https://www.yumpu.com/en/document/view/28449467/2003-was-important-transitional-year-for-us-apparel-footwear-industry