ECCO A/S - GLOBAL VALUE CHAIN MANAGEMENT (Strategic Management Report)

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"ECCO A/S - GLOBAL VALUE CHAIN MANAGEMENT (Strategic Management Report)"에 대한 내용입니다.

목차

Ⅰ. Description of the competitive industry of lifestyle footwear (Appendix 3-8)
Ⅱ. Analyze ECCO’s global value chain. (Appendix) Consistency with industry drivers
Ⅲ. Pros and cons of ECCO’s fully integrated vertical value chain (Appendix 17)
IV. Is ECCO following the inside-out or outside-in strategic perspective?
Ⅴ. ECCO’s Ownership Structure and its Implications & Possible Alternatives

Reference

본문내용

Porter’s five forces were used to analyze the lifestyle casual footwear industry. It is unfavorable to enter as considerable amount of experience and initial capital are needed to enter and respond to strong retaliation. Well-established incumbents also deter newcomers to acquire customers with their efficient operations and QC. There are substitutes, but customers tend not to put much effort to scrutinize products, which makes the customer power moderate. Bargaining power of suppliers is also considered moderate with reasonable independence from suppliers. Threat of substitutes seems unfavorable with clear positioning of fashion shoes or athletic footwears. Therefore, overall competitive rivalry of the industry is unfavorable.
ECCO’s position in the industry to take advantage of changes (Appendix 2, 9-16)
The industry is changing as the line between lifestyle and athletic is blurred, and those athletic brands aggravates the competition with their experiences and market resources. The power of suppliers would naturally increase with increased demand of supplies.

참고 자료

Annual reports for 9,199 International Companies. AnnualReports.com. (n.d.). Retrieved
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Indeed Editorial Team. (2021, November 25). Inside-out vs. outside-in strategy: Benefits and differences. indeed. Retrieved December 8, 2022, from https://www.indeed.com/career-advice/career-development/inside-out-vs-outside-in-strategy
SGMA: Sneakers prices steady in 2003; athletic outperforms total footwear business: SGB
Media Online. SGB Media Online | Active Lifestyle Market B2B Information. (2004, March 26). Retrieved December 11, 2022, from https://sgbonline.com/sgma-sneakers-prices-steady-in-2003-athletic-outperforms-total-footwear-business/
Shop stylish and comfortable ECCO shoes now: ECCO®. ECCO® Shoes - Official Online
Store | ECCO USA. (n.d.). Retrieved December 11, 2022, from https://us.ecco.com/
Yumpu.com. (n.d.). 2003 was important transitional year for US Apparel & Footwear
Industry. yumpu.com. Retrieved December 11, 2022, from https://www.yumpu.com/en/document/view/28449467/2003-was-important-transitional-year-for-us-apparel-footwear-industry