시장 세분화 요약
- 최초 등록일
- 2022.03.31
- 최종 저작일
- 2022.03
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"시장 세분화 요약"에 대한 내용입니다.
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Deciding which buyers in the market to target and how to position company products for each market target are core decisions of market driven strategy, guiding the entire organization in its efforts to deliver superior value to customers.
Effective targeting and positioning strategies are critical in gaining and sustaining superior business performance. When these decisions are faulty, they weaken business and marketing performance.
Whole Foods Market Inc. It is an interesting example of successful market targeting and positioning in the very competitive retail grocery market in the United States.
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