현대카드 경쟁전략
- 최초 등록일
- 2011.08.25
- 최종 저작일
- 2011.04
- 42페이지/ MS 파워포인트
- 가격 3,000원
소개글
현대카드의 시장 성공요인에 대해서 전략분석을 실시.
목차
Ⅰ Introduction
About Hyundai card
II Main subject
Environment analysis
SWOT/STP/4P analysis
Marketing strategies of Hyundai card
III Conclusion
Recommendation
본문내용
Development of Hyundai-card
In 2001
Hyundai-card is made an acquisition to Diners Club Korea Co.Ltd
In 2003
Launching `Hyundai-card M’
Continuously launching new products
In 2005
Hyundai-card Signed a strategic partnership with GE Capital
Hyundai-card starts to have `Hyundai-card Supermatch
In 2006
Hyundai-card launches PRIVIA as a lifestyle service that provides travelling, shopping,
education, Leisure, performance, limousine services
Environment analysis
Micro EnvironmentMacro Environment
Entire credit card market - Size
Until 2001
Market had grown
In 2002
Credit card serious disturbance occurred
<중 략>
Targeting
People aged 25-35
Emotional
High-ranking consumers.
Positioning
Various quality service
Convenience.
Cultural & leisure activities.
참고 자료
없음