스타벅스 관련 ppt자료
- 최초 등록일
- 2011.04.21
- 최종 저작일
- 2010.10
- 31페이지/ MS 파워포인트
- 가격 1,000원
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STARBUCKS
Agenda
2
General Information
History
1971 : The first Starbucks was opened in Seattle, Washington, on March
30, by three partners.
1982 : - Entrepreneur Howard Schultz joined the company as Director
of Retail Operations and Marketing
- After a trip to Milan, Italy advised that the company should sell
coffee and espresso drinks as well as beans.
1986 : Schultz started the Il Giornale coffee bar chain.
1987 : They sold the Starbucks chain to Schultz`s Il Giornale, which
rebranded the Il Giornale outlets as Starbucks and quickly began
to expand.
General Information
Origin of Name
How did they get “Starbucks”?
- Mining camp (Starbo or Storbo) on Mount Rainier.
- Gordon Bowker → "Pequod”
- Terry Heckler → "No one`s going to drink a cup of Pee-quod!"
- Brainstorming → the Pequod`s first mate, Starbuck
- Captain Ahab`s first mate in the novel Moby-Dick.
General Information
Organizational Structure
Howard Schultz : CEO
.
..
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