관광소비자들의 라이프스타일 유형에 따른 향토음식, 지역 농특산물에 대한 행동과 태도에 관한 연구 - 충남 예산지역을 중심으로 -
(주)코리아스칼라
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- 2016.04.02
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- 2015.04
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서지정보
ㆍ발행기관 : 한국식생활문화학회
ㆍ수록지정보 : 韓國食生活文化學會誌 / 30권 / 2호
ㆍ저자명 : 윤혜려
목차
Abstract
I. 서 론
II. 연구 내용 및 방법
1. 조사대상
2. 설문조사 내용 및 방법
3. 분석 방법
III. 결과 및 고찰
1. 응답자의 일반적 사항
2. 응답자들의 관광관련 행태 특징
3. 관광소비자의 라이프스타일 요인 분석
4. 군집간의 라이프스타일 유형별 평균 분석
5. 군집간의 인구학적 특징 분석
6. 군집간의 관광행태 분석
7. 향토음식과 농특산물에 관한 소비·태도 요인분석
8. 라이프스타일 군집 간 향토음식과 지역농특산물에 관한 소비·태도 분석
IV. 요약 및 결론
References
영어 초록
The purpose of this study was to categorize and comparatively analyze tourists of different life-style groups who visit Yesan according to their lifestyles as well as their consumption behaviors and attitudes towards local foods or specialty agricultural products in order to understand the various needs, attitudes, and behaviors of consumers in each life-style group. Group 1 had a high percentage of single people in their 20s and those who worked in technology. Group 2 had a high percentage of those in their 30s and 40s who were married and were professionals. Group 3 had a high percentage of men and those in their 40s and 50s, as well as a high percentage of high income, highly educated people. Group 4 had a high percentage of those in their 20s or those in their 60s or higher. Compared to other groups, group 4 had a larger percentage of lower income and less educated people. In verifying the difference between life-style groups in terms of their behaviors and attitudes toward local foods and specialty agricultural products, consumption and experience of regional specialty foods showed high average scores in groups 1, 2, and 3, with significant differences from group 4.
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