한컴오피스 
소개글
1. The reason why we chose Coca-Cola-We know that the Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is the best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. The Coca-Cola Company is headquartered in Atlanta, Georgia, United State. So we had debate time to choose the best company in terms of marketing strategies and then we made decision to study about the Coca-cola company.목차
1. The reason why we chose Coca-Cola2. Corporate Profile and History
3. Successful marketing strategy of Coca-Cola
(1) Media marketing
(2) Social marketing
(3) Character marketing
(4) Sports marketing
4. The future of Coca-Cola
5. Our Question 3
본문내용
1. The reason why we chose Coca-Cola-We know that the Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is the best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. The Coca-Cola Company is headquartered in Atlanta, Georgia, United State. So we had debate time to choose the best company in terms of marketing strategies and then we made decision to study about the Coca-cola company.
참고 자료
Advertising Age (http://adage.com)http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=108&oid=044&aid=0000030821
www.meltatl.com
http://www.thecoca-colacompany.com
http://100.naver.com/100.nhn?docid=85611
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