글로벌 와인전쟁
- 최초 등록일
- 2010.12.06
- 최종 저작일
- 2007.06
- 38페이지/ MS 파워포인트
- 가격 4,000원
소개글
와인 경재사들의 성공전략
목차
1. Wine History & the Old World Tradition
2. How did the French dominate the wine industry for centuries?
3. New World’s Challenge and its success
4. Analysis of Wine Industry
5. Proposal to French Ministry of Agriculture
본문내용
Tradition in the old world
Characteristics of traditional wine industry
ㅁ Production
O Labor intensive (3 hectare per one worker)
O Becoming smaller vineyard holding
- parceled out by kings and emperors
- broken up by inheritance
O Payment : based on weight, not flavor (quality)
O Small growers formed cooperatives for downstream profit
ㅁ Distribution & Marketing
O Poor road & high transportation cost
O Easily spoiled on long journeys
-> Only rich could afford the imported luxury
참고 자료
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