zara 마케팅 분석

소개글

스페인을 대표하는 브랜드 zara와 관련한 마켓팅 전략과 기업 소개

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목차

BASIC CONCEPT
REASON OF SELECTING ZARA
SPA (SPECIALITY RETALIER OF PRIVATE LABEL APPAREL)

INTRODUCTION OF ZARA

HISTORY
BIZ PHILOSOPHY
PRODUCT CONCEPT
VALUE CHAIN
STRATEGY
KEY OF SUCCESS

CONCLUSION

본문내용

RESONS OF SELECTING ZARA


1. MY FAVORITE BRAND

2. CONSIDERATION OF
REAL PURCHASING.

3. SUCCESS OF INTERNATIONAL MARKET

4. DESIGN SUCH AS LUXURY
GOOD

SPA
(SPECIALITY RETALIER OF PRIVATE LABEL APPAREL)

∙ THE OVERALL SUPERVISING BY HEAD OFFICE

∙ THE MERGING PROCESS
(STRATEGY, DESIGN, MANUFACTURING, DISTRIBUTION)

∙ OUTSOURCING FOR MANUFACTURING

∙ THE MULTIPLE CHAIN SHOPS FOR MERCHANDISING

∙ FAMOUS COMPANY EX: GAP, ESPRIT, BENETTON

참고 자료

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