Group Presentation_Capstone Module_Alto_MBA_Andrews2
- 최초 등록일
- 2023.02.04
- 최종 저작일
- 2022.06
- 18페이지/ MS 파워포인트
- 가격 2,000원
소개글
핀란드 Aalto 대학교 MBA 과정에서 과제로 작성한 리포트 입니다.
목차
1. Mission
2. Value proposition
3. Strategy Overview
4. Strategy R&D
5. Strategy Marketing
6. Strategy Production
7. Strategy Finance
8. Strategy HRM & TQM
9. Round 1-6
10. Results
11. SWOT team Andrews
12. Future growth
본문내용
Mission
To establish Andrews Co. as a broad differentiator of the sensor industry by producing quality, low-priced products that capture the market share and maintain a competitive edge.
Value proposition
To strive for the market leadership in Low segment by serving our customers’ needs
To constantly innovate our top products
To launch new products, which offer more choice for the customer
Strategy Overview
Place all products on middle line and keep them there. Products can drift backwards.
Two new products:
Awsome for High End segment
Arie to conquer Traditional segment
참고 자료
없음