제주신라호텔 기업분석
- 최초 등록일
- 2013.06.19
- 최종 저작일
- 2013.05
- 30페이지/ MS 파워포인트
- 가격 4,000원
목차
Ⅰ. Market analysis
1)Where are we?
2)Where are we standing?
3)Who is coming?
Ⅱ.What do we have?
Ⅲ.SWOT analysis
Ⅳ.Brand identity concept
V. Marketing Strategy
1)What to do
2)How to do
본문내용
Develop well representing brand identity to bring up awareness
- Strength
Luxurious service
Upper-class image
Eco-friendly image
Korean sentiment
Safety
- Weaknes
Low brand awareness
Lack of marketing activity
- Opportunity
Concentration of foreign investors
Potential in convention business
Increase of East Asian travelers
Korean Syndrome
- Threat
global security issues (wars & diseases)
Increase of mid-grade hotels
Global economic stagnation
참고 자료
없음