The Future of Old Media
- 최초 등록일
- 2011.12.21
- 최종 저작일
- 2010.12
- 18페이지/ MS 파워포인트
- 가격 1,000원
소개글
Principles of Newmedia 수업시간에 프리젠테이션 한자료 입니다.
올드미디어의 미래에 대한 프리젠테이션이었습니다.
목차
What is the Old Media?
What is the New Media?
The Present of Old Media
- Newspaper
New direction of Old Media
The Future of Old Media
- Newspaper
- Television
- Magazines
Conclusion
Sources
본문내용
The Present of Old Media
The newspaper continues to hang on to a bigger share of the news resource pie than online news resources.
While national and international news over the past decade show a trend towards the Internet as the premier source, Old media sources show that printed newspapers are still preferred by all age groups.
The following statistics show good news for local newspapers:
The 18-29 year old age group prefers to get their local news via television 67%, the Internet 27%, local newspapers 39%, and radio 22%.
Ages 30 to 49, television 60%, Internet 24%, newspapers 33%, and radio 21%.
Ages 50 to 64, television 63%, Internet 12%, newspapers 45%, and radio 14%.
Those 65 years and older show 69% for television, 4% Internet, 53% newspapers, and 13% radio.
The Present of Old Media ?Newspapers Old Media has been threatened
The New York Times and Washington Post, both flagship newspapers, announced layoffs as a result of declining ad revenues, competition from online news sources, and, of course, the deepening economic downturn.
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