E-Reader Device

소개글

e-Reader 관련 자료를 찾으시는 분에게는 기본자료로 활용도가 높을 것 같습니다.
기본적인 e-Reader Device 에 대한 시장 조사 내용이 담겨 있고, 간단한 e-Reader 의 시장현황도 파악 가능합니다. 마케팅적인 내용으로 시장조사와 e-Reader Device 현황에 대한 내용이 주요합니다.

목차

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본문내용

iRex iLiad
Large Display
Advertisement enabled
Wireless connectivity
Touch screen enabled
Robust design
Access to abundant contents
Small Display(6”)
Small amounts of contents compared to Amazon Kindle store
Good readability
Easy contents D/L
Ease of Use
Device Durability
Abundant contents
Easy contents D/L
Device cost
* KSF (Key Success Factor) ** No similar product is available yet for ePaper. However, Amazon Kindle is comparable product available currently
▶ e-Paper platform is more prospective market with daily usage, and is needed larger display, wireless connectivity, and touch screen, etc.
No spaces for advertisement
Difficult to use (No touch panel)
Wireless download
Subsidized device cost (under $199)
Contents download from PC only
High device cost (around $300~750)
e-Paper market overview
▶ Print media companies are seeking new business model to overcome high
printing & distribution cost in light of declining advertising revenue
[’07, Nov, NEWSPAPER ASSOCIATION OF AMERICA(NAA)]

참고 자료

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