엠비오(MVIO)와 트루젠(TRUGEN) 마케팅사례분석<영문레포트>
- 최초 등록일
- 2010.08.04
- 최종 저작일
- 2010.07
- 33페이지/ MS 파워포인트
- 가격 4,000원
소개글
본 자료는 신촌 Y대 경영대학 수업 기말과제로 제출하여 A+를 받았던 리포트입니다
한학기동안 6명의 조원들이 많은 브레인스토밍을통해 열과성의를다해 만들었습니다.
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많은도움될겁니다^-^
목차
Intro
Market & SWOT Analysis
STP & Marketing Mix
Comparison & Conclusion
본문내용
3C analysis
a Character market
Men of ages 20-30’s
Customer
Market & SWOT Analysis
MVIO Market Analysis
competes with
other brands based on
moderate prices
Barriers become low &
demand of casual look
is increasing
Competition
Cheil Industry, Inc.
- stable financial condition
Various product lineups
Company
*
Market & SWOT Analysis
MVIO Market Analysis
Parent company : Cheil Industry, Inc,.
Efficient customer relationship management
Achieved more awareness and popularity after the Seoul Collection
Strength
SWOT analysis
*
Market & SWOT Analysis
MVIO Market Analysis
Deficiency of brand image
Low brand recognition
Insufficiency of advertisement via mass media
Weakness
SWOT analysis
*
Market & SWOT Analysis
MVIO Market Analysis
High interest about casual outfits
The spreading of business casual wear
Opportunity
SWOT analysis
*
Market & SWOT Analysis
MVIO Market Analysis
Diffusion of low-priced brands like TNGT in the market
Entry of new competitors
Threat
SWOT analysis
참고 자료
없음