AFFECT AND COGNITION IN SHARING ECONOMY-BASED EXPERIENTIAL TOURISM
(주)코리아스칼라
- 최초 등록일
- 2023.04.05
- 최종 저작일
- 2018.07
- 6페이지/ 어도비 PDF
- 가격 4,000원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : Global Marketing Conference
ㆍ저자명 : K. Aso, H. Nakagawa, F. Sussan
목차
ABSTRACT
INTRODUCTION
BACKGROUND LITERATURE
Sharing Economy
Experience-based tourism
Concurring Affect and Cognition Routes to Decision Making
CONCEPTUAL FRAMEWORK AND HYPOTHESIS DEVELOPEMENT
METHODOLOGY
Data Collection and Sample
Measures
RESULTS
Data analysis and hypotheses testing
CONCLUSION
영어 초록
The dual processes of cognition and affect impact consumers’ choice of sharing economy-based experiential tourism. Prior knowledge of sharing economy technologies and favourable attitude toward sharing economy impact consumers’ intention to adopt a peer-to-peer experiential tourist service. Data from 150 respondents and OLS and OLogit analyses supported the hypothesis.
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