MASTERING THE ART OF CO-CREATING TOGETHER AT MUSIC FESTIVALS – A PROCESS MODEL FOR CUSTOMER EXPERIENCE MANAGEMENT
(주)코리아스칼라
- 최초 등록일
- 2023.04.05
- 최종 저작일
- 2017.07
- 6페이지/ 어도비 PDF
- 가격 4,000원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 글로벌지식마케팅경영학회(GFMC)
ㆍ수록지정보 : GFMC Session1
ㆍ저자명 : Elina Koivisto, Pekka Mattila, Saaramaria Somppi
영어 초록
This study will provide a new perspective on how customer experiences and their co-creation can be managed by studying the practices used to manage customer experience co-creation at festivals. Based on 22 interviews of Finnish festival organisers, a process model for customer experience management is proposed.
참고 자료
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