자원과 역량 관점에서 구글의 사업 확장 전략 분석

소개글

구글의 사업 확장 전략을 자원과 역량 관점에서 분석한 리포트로 미국 대학에서 좋은 성적을 받았습니다

목차

1. Exceptional Products And Financial Resources-Tangible Resources
2. Culture And Brand-Intangible Resources
3. Employees And Skills-Human Resources
4. Capabilities
5. Superior Infrastructure
6. Extensive Portfolio of Products and Services
7. Evaluation Of Strategies In Terms Of Resources And Capabilities

본문내용

Google has a huge technology infrastructure that supports a portfolio of exceptional products that can be used by agencies and other business for their online advertising activity. Google’s wide range of advertising products includes AdWords, Adsense, DoubleClick Ad Exchange and other platforms that advertisers can benefit from are Google’s network member websites and Google-owned websites including Google Finance and Youtube.

참고 자료

https://www.cbinsights.com/research/report/google-strategy-teardown/
https://pradeepsingh.com/business-strategy-google-online-advertising/