국제경영 - 스타벅스 분석
- 최초 등록일
- 2020.06.03
- 최종 저작일
- 2019.02
- 2페이지/ MS 워드
- 가격 1,000원
목차
1. Background of Starbucks in Chinese market
2. Personal insights and analysis
References
본문내용
In 1999, the first Starbucks store was opened in the mainland China market in the China World Trade Building, Beijing. Now, Starbucks has expanded to 2,800 stores in 130 cities, and has 40,000 partners. (Starbucks corporation, n.d.) Starbucks used methodology that would address the predominant Chinese markets and that was intended to be as inoffensive as for the Chinese culture as could reasonably be expected. Rather than adopting the traditional strategy with advertising,......<중 략>
참고 자료
Mission Statement. (n.d.). Retrieved October 03, 2017, from https://www.starbucks.ca/about-us/company-information/mission-statement
Starbucks Company Timeline. (n.d.). Retrieved October 03, 2017, from https://www.starbucks.com/about-us/company-information/starbucks-company-timeline
Starbucks Company Timeline. (n.d.). Retrieved October 03, 2017, from https://www.starbucks.com/about-us/company-information/starbucks-company-timeline
DeVault, G. (n.d.). How Starbucks Brought Coffee to China. Retrieved October 03, 2017, from https://www.thebalance.com/market-research-case-study-starbucks-entry-into-china-2296877
A Journey of Memories. (n.d.). Retrieved October 03, 2017, from https://www.starbucks.com.cn/en/about/history