[마케팅] 마케팅STP전략
- 최초 등록일
- 2003.10.19
- 최종 저작일
- 2003.10
- 21페이지/ MS 파워포인트
- 가격 3,000원
소개글
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목차
Market Segmentation, Analysis, Targeting, and Positioning
FROM MASS TO INDIVIDUALIZED MARKING
THREE BULIDING BLOCK OF MARKETING STP Process
Perceptual Mapping
Marketing research and Market analysis Product life cycle
MARKET RESEARCH AND ANALYSIS
MAKETING STRATEGE
본문내용
1. 목적 : 소비자의 다양한 욕구 충족, 잠재력을 통한 시장기회부여.
경쟁 환경 분석.
2. 과정 : * Information management : MIS, MDSS
* Stages in Research Process
3. Characteristics of Good Research issues *function,
*produce time results,
*communicate convincingly
4. Some Techniques for Market Analysis
: Cluster analysis – internally homogeneous, externally heterogeneous
Factor analysis – average group, clustering variables.
Discriminant analysis - positive attitudes …beers( regular, light)
negative attitudes …wine
참고 자료
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