global wine war

목차

1. Introduction
1) France Wine Industry

2. Emergence of New World
1) Old World vs. New
2) Five Forces Analysis of Wine Industry
3) Changes in Strategy

3. Advice for France

4. Advice for Australia

5. Advice for the US

6. Conclusion & Implication

본문내용

1. INTRODUCTION
Brief History of Wine
-Ancient Egypt & Greece
Wine was offered as tributes to dead pharaohs and tempestuous gods

-At the time of Roman Empire
Viticulture spread throughout the Mediterranean region

- In the Christian Era
Wine was used for religious services
Monasteries planted vines & built wineries

- The Middle Ages
Planting good quality vineyards became a mark of prestige among European nobility; The birth of a niche market for premium wine

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