생탁의 마케팅 분석(영문)

목차

1. INTRO
1- Trend
2- Business Choice
3- Reason

2. COMPANY INTRODUCTION
1- Enterprise
2- Products of Korea
3- Product Exporting to Japan
4- Export Status

3. SELECTION
1- Country Selection
2- Market Analysis (SWOT)

4. STRATEGY
1- Initial
2- Long-term

5. CONCLUSION
1- Summary and Arrangement

본문내용

Ⅰ.Intro
We are interested in local company that has many overseas expansion opportunity rather than already experienced company. Despite small sale of business, it has considerable shipments and high awareness. according to newspaper articles and other media or research result it's product quality is recognized. now, although it is domestic medium enterprises , adequate strategies are applied to situation it could be multi-national enterprises.
1. Reasons for selection
① Steady Growth
Busan takyakju manufacture association holds potential for growth.
according to Busan Ilbo, Busan represents the rice wine “Sangtak" achieved Double-digit growth. Sangtak's shipments were 32,692,039 liters in 2009 and Sangtak's shipments were 48,107,271 liters in 2010. Considering the fact that two, Shipments increased 47.5 percent compared to the previous year. Besides In 2009, Year-on-year growth rate of 36% was shipped
② Global trend "Rice wine" - Very advantageous for overseas expansion
Japan, the United States and worldwide has captured the taste.

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