Case: Apple Inc.
- 최초 등록일
- 2014.05.25
- 최종 저작일
- 2013.05
- 2페이지/ MS 워드
- 가격 1,000원
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본문내용
1. What, historically, have been Apple's competitive advantages?
Apple has had various competitive advantages since its origin until the present. Firstly, Apple's marketing has always been its hallmark. Second, Apple has always had a proprietary design and superior software. Apple has never licensed any of its products or designs. This means that it has always had a wide control over its value chain, from the designs from scratch of their computers, till the software and its marketing or sales. It has a widely vertical integrated business and nowadays
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