Olleh KT Marketing research

목차

1. Marketing Problem
2. Critical Information to collect
3. Hypothesis
4. Conclusion

본문내용

Compared to other competitors,
Customers defection rate is 84% high.
- Customer Information leakage
- Forced termination 2G service
Low quality of customer service caused high defection rate.

<중 략>

Different brand users have
different brand switching reason.
Questions used: Q1 and Q4
Statistics: One-way ANOVA

<중 략>

The most significant factors are Compensation
service and Recommendation of other person.

Other factors are meaningless because each
p-value is larger than α, but Networks,
Membership, Rate system is a little closer to α.

참고 자료

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