VivaStudio

소개글

You know what I put on?- VivaStudioAbout VivastudioCAGR 176.4%(KW million)Source: VivastudioVivastudio was founded in 2008 Augustand which is private businessCapital is 350 million won and no debt2 CEOs, 2 Staff and 1 Part time worker1. OverView2. Current Strategy3. Performance4. Appraisal5. Recommendation6. Evaluation5 Force ModelThreat of new entryFew economies of scaleIncreasing size of industrySupplier PowerA large number of suppliers existReplacement cost is lowBuyer PowerLies in the hands of consumers for what they like and purchaseThreat of substituteIn apparel industry, substitutes always existRivalryAggressive marketing among companiesSmall number number of companies is 4~51. OverView2. Current Strategy3. Performance4. Appraisal5. Recommendation6. EvaluationCurrent StrategyThe firm’s current strategyGoal: Seeks to be a leading streetwear brand in the Korean marketCompetitiveAdvantage

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본문내용

SWOT Analysis
High worker efficiency; reasonable price vs quality; strong online presence
No physical stores; niche market; low differentiation; seasonal imbalances
Style differentiation; physical presence; balance seasons; social media; innovative distribution
Low entry barriers; no proprietary information
Strengths
Weakness
Opportunities
Threats
1. OverView
2. Current Strategy
3. Performance
4. Appraisal
5. Recommendation
6. Evaluation

Recommendation

Time Fame Expectation
Marketing Strategy

참고 자료

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