관리회계,재무회계,원가관리회계,관리회계분석,영문관리회계,영어관리회계

소개글

관리회계,재무회계,원가관리회계,관리회계분석,영문관리회계,영어관리회계

목차

1. Introduction···1

2. Body
I. Executive Summary···2
II. Company Information···3
III. Critical Analysis
a. Crrent Performance Evaluation System···7
b. Application of Balance Score Card···16
C. Evaluation & Suggestions···19

3. Bibiliography···21

본문내용

Introduction

Now when consumers make a purchase decision, they expect their purchase to follow the way of self- realization. Therefore, consumers prefer the product of company which performs social responsibility, such as Hybrid-Car, eco-friendly products. Pulmuone co., Ltd is one of the companies that possesses this kind of disposition and it reflects the value of LOHAS (Life Style of Health and Sustainability), which equals its corporate mission. We see that this pattern of consumption trend will be widely spread all over the society and this is the reason we chose this company as our project object.
The competitive priority of Pulmuone co., Ltd is customer`s genuine satisfaction with fresh, nature-friendly food. So, it is very important to understand what attitude customers have toward its product. In fact,

<중 략>

We`ve analyzed that the company has been successfully deploying an outstanding navigation system on corporate wide business processes on daily basis. The company seem to have an exceptional process of evaluating intangible assets such as customer loyalty, innovation and employee capabilities. Numerous non-financial measures were included to assess the intangible assets along the operating process.
Above mentioned is our evaluation of the company, which rather focused on complimentary and positive aspects. However, we`ve made some proposals and suggestions that would make the company do better in performance and also help enhance the way of evaluating the performance.

참고 자료

BSC연구회.『한국형 BSC 성공사례』서울 : 삼성경제연구소, 2006. 518쪽
최봉학.『한 권으로 끝내주는 BSC 평가에서 보상까지』서울 : 한국학술정보, 2006. 409