서울 투어리즘 분석

소개글

서울 분석, 서울 관광 분석, 서울 투어리즘, 서울 swot분석, 영어발표 자료

목차

1. Tourism
-Legal Implication
-SWOT analysis
-Marketing Mix

2. Theme Parks

3. MICE Korea

본문내용

The number of visitors in Korea

Not everyone can come.
Singles who have not yet travelled out of country cannot come to Korea
they must demonstrate they have travelled other country and have return to China
Jeju is an exception
Visa requirements (for Chinese)

Legal Implications
Anti-smoking legislation
No smoking inside government facilities and office buildings with a floor area of more than 1,000 m² since 2006.
Seoul instituted a ban on pedestrians smoking on streets in August 2010.
South Korea`s Health, Welfare and Family Affairs Ministry banned smoking in 16 kinds of public places in March 2011. Those places included the nation`s largest buildings, hotels , schools, sports arenas, large restaurants , comic book stores, government buildings, train/bus stations and airports

<중 략>

The success of large-scale international event held
in Korea - (ASEM, World Cup, APEC, and success)
Political, diplomatic and economic development
in national status
Raising awareness about the tourism industry and
infrastructure(Incheon International Airport, foreign hospitality
awareness)
Conference held of domestic institutions to attract increased interest
Aggressive international marketing and domestic-based composition, such as convention
The MICE Industry in Booming in Korea

참고 자료

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