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Statistical evidence The failure case of Silver marketing Perception of silver marketing Current case of silver marketing Conclusion- Proposition in industry S Statistical evidenceSilver Marketing Source: LG Economy Research, 2010Silver Marketing Source: LG Economy Research, 20102011-April Trend in Marketing Team.7Silver marketing means all marketing activities of selling or providing services objecting to the aged (approximately above 50 years) Silver Marketing Where silver market is, there is silver market Preference for practical things Comfortableness, RelaxednessInterest in goods on healthInterest in memorial things rather than something new The characteristics of silver generation1955~1963 birth New second life, economic forceFuture oriented, rationale Soaring of new silver generationMarketing functions capitalize on these characteristics of silver generation Marketing in silver marketWhat is Silver Marketing?2011-April Trend in Marketing Team.7The Evidences of growing Silver Marketing The population of old age

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Silver marketing & Statistical evidence
The failure case of Silver marketing
Perception of silver marketing
Current case of silver marketing
Conclusion- Proposition in industry

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Conclusion ? Diverse interest in Various industry

‘Interest of senior’
Various interest of senior and movement of telecom industry
1. Senior’s interest and growing interest of silver industry
2011-April Trend in Marketing Team.7
Silver Industry Expo & Expositions
Lots of Industries are Focus on Silver Products & Services
Interest on Silver things are Growing

‘Interest of senior’
Various interest of senior and movement of telecom industry
2. Trends in telecommunication market
2011-April Trend in Marketing Team.7

Senior Prefer Smart-phone
Silver Calling-plan launched on May, 2011
Reduce Price of Calling-plan
Provide Smart-phone for Senior

‘Interest of senior’
Various interest of senior and movement of telecom industry
3. Conclusion
2011-April Trend in Marketing Team.7
“ Silver marketing is key point of today’s industry
and it’ll growing continue.”

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