IKEA

소개글

Ⅰ. About IKEAIntroductionHistoryHistoryⅡ. The point1. Environmental Analysis2. STP Analysis3. SWOT Analysis4. 4P 5. Operational Strategy Ⅲ. Conclusion1. Conclusions and Implications2. Think usⅠ. About IKEA1. Introduction1. Introduction The wrgest furniture retailer it was founded in 1943.Ingvar Kamprad Elmtaryd AgunnarydAs of October 2010, the chain has global 313 stores / 38counties in 2010, most of them in Europe, North America, Asia and Australia.Headquarters : Delft, NetherlandsA total of at least 15 openings or relocations are planned for 2010.

목차

Ⅰ. About IKEA
Introduction
History
Ⅱ. The point
1. Environmental Analysis
2. STP Analysis
3. SWOT Analysis
4. 4P
5. Operational Strategy

Ⅲ. Conclusion1. Conclusions and Implications2. Think us

본문내용

1. Introduction
? The world`s largest furniture retailer
it was founded in 1943.
Ingvar Kamprad Elmtaryd Agunnaryd
As of October 2010, the chain has global 313 stores / 38counties in 2010,
most of them in Europe, North America, Asia and Australia.
Headquarters : Delft, Netherlands
A total of at least 15 openings or relocations are planned for 2010.
? Logo
: logo describe nature, full or light and fresh air
: To create a batter everyday life for the many people
: Quality home furnishing products at affordable prices
? Vision
? Mission

2. History

IKEA was founded, they produced D.I.Y. concept furniture. Using catalog and showroom to reach many people


Entered into the first foreign store Norway market.

Expand into new markets (USA, Italy, France..)
Begin to take the form of today’s modern IKEA
-Won the best design award
Launched Children’s IKEA
-Won the best design award

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