Progressive 보고서
- 최초 등록일
- 2012.04.01
- 최종 저작일
- 2011.11
- 7페이지/ MS 워드
- 가격 1,000원
소개글
HBR에 소개된 미국 Progressive 보험사의 경영혁신 방안을 분석하고 핵심 질문에 대한 답변을 학생들에게 발표한 것입니다.
목차
없음
본문내용
Committed to Innovation
Since Joseph Lewis and Jack Green first opened the Progressive Mutual Insurance Company in 1937, the company’s primary focus has been on car insurance. By the 1960s, it had expanded significantly to become The Progressive Corporation, which continues to be based in Ohio to this day. Progressive is now one of the largest and best known car insurance companies in the country. Over the years, Progressive has dedicated itself to creating cutting-edge products and services for car owners. Progressive claims to have been the first car insurance company to offer such innovations as premium installment payments, drive-in claims service and Immediate Response, a 24/7 claims and follow-up service.
Immediate Response Service
With Immediate Response available since 1990, the customer is able to receive personalized and timely service when reporting a claim at any hour. In addition, Progressive introduced the Immediate Response Vehicle feature in 1994, a fleet of SUVs emblazoned with the company’s blue and white colors and logo. These vehicles provide customers with mobile claims service anywhere it is needed, even at the scene of an accident.
참고 자료
없음