미스터피자(1)
- 최초 등록일
- 2012.03.26
- 최종 저작일
- 2012.03
- 14페이지/ MS 파워포인트
- 가격 3,000원
소개글
미스터피자에관한 레포트입니다.
목차
Introduction / reason for choosing company
Comparison between early rival companies
Marketing strategy to change the perception
Change of sales after the marketing strategy
본문내용
Reason for choosing
this company
As women`s participation in society increases, their
decision making on spending the budget became more favored.
Female took a major part of the role of the consuming for many
Companies. Thus, the marketing activity towards
women increased more and more.
Introduction /
Reason for
Choosing company
Table : Preference differs Men and women
Since men prefer individual life style and women prefer group life style,
the Word-of-mouth effect is more powerful to women than men.
Introduction /
Reason for
Choosing company
참고 자료
없음