MPR_
- 최초 등록일
- 2012.01.18
- 최종 저작일
- 2012.01
- 44페이지/ MS 파워포인트
- 가격 5,000원
소개글
Our assignmentTo make people come back to pencilsand to boost pencil salesSituation AnalysisOwn investigationQ. What kind of writing tools do you use most?400 years ago, encil was born19th, Appearance mechanic pencil and fountain penCommercialization of a ballpoint penDue to emergence of various writing tool, Pencil faced a crisisOriginal Writing toolI. Situation AnalysisRapid growth of Smartphone users
목차
1. Situation Analysis
2. Target Analysis
3. Objective
4. Concept & Key message
5. Strategy & Tactic
6. Time schedule
7. Evaluation
본문내용
Our assignment
To make people come back to pencils
and to boost pencil sales
Situation Analysis
Own investigation
Q. What kind of writing tools do you use most?
400 years ago,
pencil was born
19th, Appearance mechanic pencil
and fountain pen
Commercialization of a ballpoint pen
Due to emergence of various writing tool, Pencil faced a crisis
Original Writing tool
I. Situation Analysis
Rapid growth
of Smartphone users
Release of digital devices
which is available to write down freely
Samsung ‘Galaxy Note’
Emergence of digital devices
which has various functions including writing tool
Digital devices
Apple ‘Ipad’
참고 자료
없음