wal-mart 2
- 최초 등록일
- 2011.11.24
- 최종 저작일
- 2011.01
- 14페이지/ MS 워드
- 가격 1,000원
소개글
wal-mart 2
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본문내용
INTRODUCTION
Wal-Mart Stores, Inc. is an merican public corporation that runs a chain of large, discount department stores. It is world’s largest public corporation by revenue and is founded by Sam Walton in 962. It is the largest private employer in the world and the fourth largest utility or commercial employer. Other key facts include:
? Employs .8 million in over 6,700 stores in 4 countries
? Serves 75 million customers per week generating an average of $6.6 billion in weekly sales
Wal-Mart is the largest grocery retailer in the United States, with an estimated 20% of the retail grocery and consumables business, as well as the largest toy seller in the U.S. It also owns and operates the North merican Company, Sam’s Club.
Wal-Mart’s business segments are: Wal-Mart Stores, Sam’s Club and Wal-Mart International. Wal-Mart is a discount store and provides cost leadership strategy to public. ccording to the Fortune 500 inde of the wealthiest and most powerful corporations in the world, Wal-Mart holds the number one spot, ranked by its total sales.
CSE OBJECTIVE
This case objective is to study Wal-Mart’s history, eternal environment, internal environment, perform a SWOT analysis, analyze its business strategy, performance measures, and to provide strategic recommendations.
Moreover, Wal-Mart’s “glory days are over” and its stock is “dead money”.
참고 자료
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