빈폴의 발전과 경영전략

소개글

빈폴의 발전과정과 경영전략, 시사점 등에 대한 발표용 PPT 입니다.
영문버전으로 제작되었으며, 내용이 많아서 그대로 한글로 요약하면 한글피티로도 활용가능합니다.

목차

1. Introduction : Beanpole
2. Beanpole’s marketing strategy
3. Conclusion and Suggestion.
4. Q & A

본문내용

By Juneyoung
The Origin of “BEAN POLE”
Bean Pole brand origin came from Great Britain, Mayfair, a fashionable district of west central London, where gathered the whole bunch of the most luxury stores.
Mayfair upholds the tradition of the past and opportunities of the future in fashion industry. And Bean Pole took the same way of creating their brand in order to have an opportunity to make distinctive fashion style through arrays of the classicism, modernity and energy.
Bean Pole`s three concepts: comfort, quality, and the contemporary. And now Bean Pole strives for diversity, creativity, dynamism and globalization.
1) Company background information
By Juneyoung
1989
Launching
1990
Famous TV CF “Her bicycle came into my heart.”
1991
Independent brand store at department stores
1994
Starting No sale strategy
1995
High quality differentiation strategy
1997
Launched Bean Pole Sports
2) History of BEAN POLE

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