Facebook 딜레마

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MBA 기업윤리 시간에 발표한 Facebook 딜레마 case 분석 프리젠테이션 입니다. 모두 영문으로 작성되어
있습니다.

목차

1. What is Facebook?

2. Key Concept - E-Commerce, digital market, facebook uses

3. Weaknesses of Facebook privacy pilicies

4. The viable business model

5. Ad strategy

본문내용

Facebook’s Dilemma
What is Facebook?
Founded in 2004 by Harvard student Mark Zuckerberg
890,000,000 users( May ,2011)
Market value: 82.9B USD ( Jan ,2011)
The largest social networking site
Allows users to create a profile and join various types of self-contained networks
http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=player_embedded#at=91

Key Concept?E-commerce
E-commerce:
buying and selling of products or services over electronic systems such as the Internet and other computer networks
includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services

Key Concept?digital markets and digital goods
digital markets and digital goods
A place where you can buy and sell digital goods
digital goods is a general term that is used to describe any goods that are stored, delivered and used in its electronic format. Also includes services like Social Networking on Facebook.
Shipped through electronic media like email or downloaded through the internet.

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