경영혁신론 중간고사

목차

1. chapter 1. Innovation management : an introduction
2. chapter 3. Managing innovation within firms
3. chapter 6. managing organizational knowledge

본문내용

chapter 1. Innovation management : an introduction
①The importance of innovation
-In corporations, The ability to change and adapt is essential to survival.
-'The share price is not something we control. We control innovation, sales, and profits.' _ Bill Gates
-Innovation is at the heart of many companies' activities.
-Certainly companies that have established themselves at technical and market leaders have shown an ability to develop successful new products.
-Technological innovations have also been an important component in the progress of human societies.
②The study of innovation
-One of the most important influences on innovation seemed to be industrial research and development.
-The varying emphasis placed by different disciplines on explaining how innovation occurs is brought together in the framework in Figure 1.1
※Overview of the innovation process
⇒an economic perspective + a business management strategy perspective
+organizational behavior(which attempts to look at the internal activities)

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