경영혁신론 기말고사

목차

1. chapter 8. Management of research and development
2. chapter 9. Managing R&D projects

본문내용

hapter 8. Management of research and development
①What is research and development?
-Universities do not usually develop products unless one considers teaching material as the product of the research.
-In industry, research is a much more generic team and can involve both new science and the use of old science to produce a new product. And It is more realistic to view industrial R&D
⇒대학은 연구의 상품을 교재로 여기지 않는다면 상품 개발을 하지 않지만,
산업은 연구를 더 포괄적인 용어로 보고 새 과학과 오래된 과학 둘 다를 포함하고 더 현실적이다.

<중 략>

chapter 9. Managing R&D projects
①Successful technology management
-There are two key technology risks that technology managers have to evaluate.
❶'Appropriability risks' reflect the ease with competitors can imitate innovations. ex)drug discovery firms are able to specialize in highly risky activities without needing to develop complementary assets to protect their innovations.
❷'Competence destruction' reflects the volatility and uncertainty of technical development
-These two kinds of technology risk tend to be inversely related

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