Samsung MP3 Yepp in China market

소개글

International Business term 과제였습니다.
중국 MP3 시장분석과 삼성전자 yepp의 현재까지와 앞으로의 대안을
중국통계청 자료, 무역진흥공사 자료와 삼성전자와의 인터뷰를 토대로 작성하였습니다.
도표와 그래프 등 시각적 자료 자료가 30%정도 됩니다.
best presentation and report I`ve ever seen 이라고 교수님께 칭찬 받았습니다 =)

목차

1. Introduction

2. Macro Environment Analysis
2A: Economics
2B: Demographics
2C: FDI Attraction

3. Micro Environment Analysis
3A: Market Analysis
3B: Competitor Analysis
3C: Customer Analysis

4. Company Analysis: Samsung Electronics YEPP
4A: Company Overview
4B: SWOT Analysis
4C: Marketing Strategy

5. Conclusion and Recommendation

6. References

7. Interview Questionnaire with Samsung Global Marketing Center

본문내용

3A. Market Analysis
ⅰ. Industry Life Cycle
MP3 Market in China has been grown very rapidly since 90’s, and in 2006, this industry already entered maturity stage. And year 2008 is forecasted as the peak time for MP3 demand. As the graphs below, with higher online population, nearly 80% of future purchases coming from existing owners, showing that the markets for MP3 players in China has matured more quickly than those in the rest of the world. Compared to other countries, although China is a developing country, MP3 market is already in mature stage.

ⅱ. Market size
Roared up around 6.6 million sales in quantity, 54.20% up as compare to 2004, China`s MP3 player market generated a total quantity sales volume of 2.8125 million sets in the first half of 2005, growing by 107.72 percent year on year, with a sales value of 2.211 billion Yuan, up 76.32 percent year on year, according to CCID Consulting

참고 자료

The Korea Times
China Ability
Xinhua Electronics News
Chinatechnews.com
Globalhealthfacts
Major Figures of The 2004 Population Census of China
E-net
Worldwide tax
kotra....
etc