LOCK & LOCK중국진출분석(영문)
- 최초 등록일
- 2013.09.10
- 최종 저작일
- 2013.07
- 10페이지/ MS 파워포인트
- 가격 2,000원
목차
1. Introduction
2. What is Competitive Advantage & Diamond Model?
3. Diamond Model
4. Firm Strategy, Structure and Rivalry
5. Condition of production(factor)
6. Condition of demand
7. Related and Supporting Sectors
8. Conclusion
본문내용
Why did we adopt Diamond Model as a theoretical framework for our analysis ?
Why did we make a case study of
Lock&Lock’s competitive advantage,
especially in China market?
Currently, Lock&Lock has about 11% market share for airtight container in China .
<중 략>
Lock & Lock over the world
Exported over 100 countries
Lock & Lock in China
Over 1200 Distribution networks
Double-income couples↑
Interest in well-being ↑
Preference for foreign brands
2. Major cities where trading up phenomenon occurs
3. Expansion to online shop as another distribution channel
참고 자료
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